October 31, 2007
The automobile became a symbol of the entire 20th century. Today, it is a luxury, and a means of travel, as well as a workhorse in transport and industry. We use various kinds of vehicles – cars, trucks, specialty – but for every one of them there is an ideal tire produced by Michelin. Having a rich history, the company remains one of the leaders of the modern global industry, its talisman, the "inflatable" Bibendum, being familiar to millions of people around the world. Actis Systems’ cooperation with Michelin is a long-lasting one: our specialists have created a number of successful projects for the company, including games, quizzes, promo-pages, etc. The new project is a happy online training simulator for future drivers and their parents.
The online simulator
"Hello, Traffic Light!" has been developed as one of the offerings to mark the 100th year of Michelin’s operations in Russia. Intended for junior schoolchildren, it offers an interesting trip through the streets of a virtual city. Answering the game’s questions, the child will learn how to behave safely on the road. Monsieur Bibendum, the company’s famous advertising talisman, is himself the game’s referee. This exciting and highly useful game will soon be published on CDs for free distribution in schools
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